When it comes to product design, first impressions are everything. Tone, quality, and brand aesthetics are all conveyed well before the product’s even been tried. Great product design is key to making your brand stand apart from the rest. Here are a few tips to guide you on your way as you begin building your brand.
For any small business just starting out, budget is a key factor. This can work in your favor when it comes to packaging, as a minimal, practical approach can go a long way in both visual and cost appeal. Fortunately, Contemporary Cosmetics Groupmakes it easy, with access to a carefully curated catalog of packaging and product designs to help you find the best fit.
Good design can help take your products to the top shelf.
Another important element in deciding on your package design is integrating your brand story. The beauty business is a big world, and getting noticed can be one of the biggest challenges. Thinking outside of the box and challenging people’s perspectives by making them think can be an effective silent sales pitch. Beyond that, you want the information to be immediate, and easy for consumers to absorb including your brand name, logo, and pertinent formula details. Aside from package design, the lookof your brand name and logo are two important focal points that should also help convey your brand’s identity.
It can be a daunting task finalizing these types of detailed decisions prior to putting an item into production. With over 40 years of experience in private labeling and brand development, we help eliminate the guesswork by offering in-house, full-service design and production services. Not only can we help you create the perfect packaging and logo, we can help fulfill all aspects of brand development and design – including continued support in marketing and advertising promotion.
To learn more about how to get started with your own product line, click here!